The Communicated Stereotype: From Celebrity Vilification to
Everyday Talk argues that a consequential interactional dilemma is
enacted when people communicate stereotypes in everyday talk. The
interactional dilemma is a result of the tension between a
political correctness movement that prescribes against the
communication of stereotypes and the benefits gained from
communicating these in conversation. Despite the punishment and
shame that befalls celebrities who communicate stereotypes, people
continue to communicate stereotypes in everyday conversation often
evoking little if any outrage. The Communicated Stereotype advances
previous theory and research related to group categorization,
stereotype maintenance and functional, discourse analytic, and
critical approaches by demonstrating the process whereby the
vilification of celebrities diverts attention from the everyday
communication of stereotypes and emboldens people to communicate
stereotypes without self-criticism. The way this interactional
dilemma is handled in conversation helps to explain why stereotypes
are maintained over time within a culture despite deterrents
intended to dissuade people from using them. An appreciation of
stereotypes as poor communication choices provides the potential
for the reduction of stereotype use.
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