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Digital Business Strategy - Content, Context and Cases
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Digital Business Strategy - Content, Context and Cases
Series: Routledge Studies in Innovation, Organizations and Technology
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Digital Business Strategy responds to the need for clarification of
the increasing, but fragmented, knowledge of digital business
strategy. It systematically presents topical knowledge by reviewing
previous research and developing frameworks for the content of
digital business strategy and its relationships with relevant
factors. In addition, the book analyses issues encountered by
individual companies when implementing digital business strategies.
The volume identifies key categories of digital business strategy,
in particular strategy scope and direction, competitive advantage,
and resource and capability reliance. It then explores
relationships with antecedents such as digital experience,
relationships with obstacles and enablers of strategy
implementation, and relationships with operational and financial
outcomes. The author demonstrates that strategy content and
relationships differ among manufacturing companies, retailers,
digital content providers, and digital platforms, and also presents
ways to cope with issues of implementation. In summary, the book
provides readers who wish to know more about the growing field of
digital business strategy with up-to-date and systematic knowledge.
It will be of great value to students at an advanced level,
researchers, and reflective practitioners in the fields of
technology management and strategic management in particular.
General
Imprint: |
Taylor & Francis
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Country of origin: |
United Kingdom |
Series: |
Routledge Studies in Innovation, Organizations and Technology |
Release date: |
October 2023 |
First published: |
2024 |
Authors: |
Anders Pehrsson
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Dimensions: |
234 x 156mm (L x W) |
Pages: |
176 |
ISBN-13: |
978-1-03-251247-1 |
Categories: |
Books
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LSN: |
1-03-251247-4 |
Barcode: |
9781032512471 |
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