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Beatlemania - Technology, Business, and Teen Culture in Cold War America (Hardcover, New)
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Beatlemania - Technology, Business, and Teen Culture in Cold War America (Hardcover, New)
Series: Johns Hopkins Introductory Studies in the History of Technology
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The fame, talent, and success of the Beatles need no introduction.
Nor does the world need another book exploring the band's skill and
its influence on music and society in the United States, Britain,
and the rest of the world. Andre Millard instead studies the
Beatlemania phenomenon from an original perspective - the
relationship among the music business, recording technologies, and
teens and young adult culture of the era. Millard argues that,
despite the Beatles' indisputable skill, they would not have
attained the global recognition and been as influential without the
convergence of significant developments in the way music was
produced, recorded, sold, and consumed. As the Second Industrial
Revolution hit full swing and baby boomers came of age, the
reel-to-reel recorder and other technological advances sped the
evolution of the music business. Musicians, recording studios and
record labels, and music fans used and interacted with music-making
and - playing technology in new ways. Higher quality machines made
listening to records and the radio an experience that one could
easily share with others, even if they weren't in the same physical
space. At the same time, an increase in cross-Atlantic commerce -
especially of entertainment products - led to a freer exchange of
ideas and styles of expression, notably among the middle and lower
classes in the U.S. and the UK. At that point, Millard argues, the
Beatles rode their remarkable musicianship and cultural savvy to an
unprecedented bond with their fans-and spawned Beatlemania.
Refreshing and insightful, "Beatlemania" offers a deeper
understanding the days of the Fab Four and the band's long-term
effects on the business and culture of pop music.
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