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Public Relations and Journalism in Times of Crisis - A Symbiotic Partnership (Paperback, New edition)
Loot Price: R1,020
Discovery Miles 10 200
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Public Relations and Journalism in Times of Crisis - A Symbiotic Partnership (Paperback, New edition)
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Total price: R1,030
Discovery Miles: 10 300
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Public Relations and Journalism in Times of Crisis dissects crisis
communication case studies from both the journalists' and the
public relations professionals' perspectives. The authors, Andrea
Miller, a former journalist, and Jinx Coleman Broussard, a former
public relations professional, interviewed dozens of journalists
and PR professionals involved in some of the most visible crises of
the last few years: Hurricane Katrina, Ebola in America, the Blue
Bell Ice Cream recall, Susan G. Komen vs. Planned Parenthood, race
relations in Ferguson, Missouri, and at the University of Missouri,
the great flood of Baton Rouge in 2016, and the Sandy Hook
Elementary School shooting. Hundreds of press releases and press
stories were also reviewed. The authors provide practical
strategies for working journalists and public relations
practitioners to enhance the flow of information in a crisis so
that audiences and stakeholders can make educated, rational
decisions to protect their families and livelihoods. The book also
acquaints professors and students of PR and journalism with the
realities of covering and managing crises, including what works and
why, as well as mistakes that occur that could damage their
organizations. Public Relations and Journalism in Times of Crisis
is unique for its analysis of the communication of cases from both
perspectives. At the end of each case are takeaways for both sets
of professionals, as well as industry best practice suggestions.
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