The BMW brand has always stood for a dynamic driving experience and
pioneering innovations - in terms of both design and technological
solutions. Today BMW is the world's leading manufacturer of premium
automobiles. BMW has been building fascinating automobiles for over
90 years. The slogan "Sheer Driving Pleasure" has long defined the
character of the brand. It is a promise delivered on by BMW
vehicles the world over day by day, and is constantly created anew
by BMW developers. The publication will show the details of what
makes up the BMW brand. Text and images will show and explain the
innovations featured in each vehicle and how BMW created an
intelligent networking between the driver, the vehicle and the
environment. The publication will feature the world renowned BMW 3
series, the BMW 6 series as well of course the legendary "M"
series. A special section will be devoted to the BMW motorcycles,
actually the first ever vehicle produced by the company was a
motorcycle. Other chapters will lay focus on BMW motorsport, the
high-end engineering process, the brand itself and the
advertisement of it. It all cumulates in look back at the past 100
years - from 2016 to the very first day of BMW.
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