0
Your cart

Your cart is empty

Books

Buy Now

Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches Loot Price: R4,908
Discovery Miles 49 080
Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches: Andreas Masouras, Sofia Daskou,...

Global Developments in Nation Branding and Promotion - Theoretical and Practical Approaches

Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner

 (sign in to rate)
Loot Price R4,908 Discovery Miles 49 080 | Repayment Terms: R460 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

General

Imprint: IGI Global
Country of origin: United States
Release date: June 2023
Editors: Andreas Masouras • Sofia Daskou • Victoria Pistikou • Dimitrios Dimitriou • Tim Friesner
Dimensions: 279 x 216mm (L x W)
Pages: 320
ISBN-13: 978-1-66845-906-5
Categories: Books
Promotions
LSN: 1-66845-906-X
Barcode: 9781668459065

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Snyman's Criminal Law
Kallie Snyman, Shannon Vaughn Hoctor Paperback R1,463 R1,199 Discovery Miles 11 990
Cooking Lekka - Comforting Recipes For…
Thameenah Daniels Paperback R290 Discovery Miles 2 900
Into The Uncut Grass
Trevor Noah Hardcover  (1)
R399 R312 Discovery Miles 3 120
The Lie Of 1652 - A Decolonised History…
Patric Tariq Mellet Paperback  (7)
R365 R270 Discovery Miles 2 700
Kirstenbosch - A Visitor's Guide
Colin Paterson-Jones, John Winter Paperback R160 R125 Discovery Miles 1 250
Air Fryer - Herman's Top 100 Recipes
Herman Lensing Paperback R350 R280 Discovery Miles 2 800
Breaking Bread - A Memoir
Jonathan Jansen Paperback R330 R220 Discovery Miles 2 200
Surfacing - On Being Black And Feminist…
Desiree Lewis, Gabeba Baderoon Paperback R395 R309 Discovery Miles 3 090
Herontdek Jou Selfvertroue - Sewe Stappe…
Rolene Strauss Paperback  (1)
R330 R284 Discovery Miles 2 840
Bait - To Catch A Killer
Janine Lazarus Paperback R320 R275 Discovery Miles 2 750
Robert - A Queer And Crooked Memoir For…
Robert Hamblin Paperback  (1)
R335 R288 Discovery Miles 2 880
The Year Of Facing Fire - A Memoir
Helena Kriel Paperback R315 R271 Discovery Miles 2 710

See more

Partners