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Moderne Verhaltensoekonomie in der Versicherungswirtschaft - Denkanstoesse fur ein besseres Verstandnis der Kunden (German, Paperback, 1. Aufl. 2018) Loot Price: R519
Discovery Miles 5 190
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Moderne Verhaltensoekonomie in der Versicherungswirtschaft - Denkanstoesse fur ein besseres Verstandnis der Kunden (German,...

Moderne Verhaltensoekonomie in der Versicherungswirtschaft - Denkanstoesse fur ein besseres Verstandnis der Kunden (German, Paperback, 1. Aufl. 2018)

Andreas Richter, Jochen Russ, Stefan Schelling

Series: essentials

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Loot Price R519 Discovery Miles 5 190

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Dieses essential gibt einen allgemein verstandlichen UEberblick uber ausgewahlte Erkenntnisse der modernen Verhaltensoekonomie und erlautert insbesondere die Bedeutung dieser Erkenntnisse fur die Versicherungswirtschaft. Der Fokus liegt dabei auf vom Idealbild des homo oeconomicus abweichenden Verhaltensmustern, die fur die Versicherungsbranche relevant sind. Die Autoren zeigen, wie die Erkenntnisse der modernen Verhaltensoekonomie dabei helfen koennen, die Bedurfnisse und Entscheidungsprozesse von Versicherungskunden besser zu verstehen und so die Akzeptanz bedarfsgerechter Versicherungsprodukte zu erhoehen.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: November 2017
First published: 2018
Authors: Andreas Richter • Jochen Russ • Stefan Schelling
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback
Pages: 41
Edition: 1. Aufl. 2018
ISBN-13: 978-3-658-19840-4
Languages: German
Categories: Books > Business & Economics > Finance & accounting > Finance > Insurance > General
Books > Money & Finance > Insurance > General
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LSN: 3-658-19840-0
Barcode: 9783658198404

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