Media Management - Leveraging Content for Profitable Growth (Hardcover, 2003 ed.)

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.  

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Release date:	2003
First published:	2003
Editors:	Andrej Vizjak • Max Josef Ringlstetter • A.T. Kearney
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Hardcover - Laminated cover
Pages:	186
Edition:	2003 ed.
ISBN-13:	978-3-540-44005-5
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	3-540-44005-4
Barcode:	9783540440055

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!