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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Media Management - Leveraging Content for Profitable Growth (Hardcover, 2003 ed.) Loot Price: R3,121

Discovery Miles 31 210

Repayment Terms: R292 pm x 12*

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Media Management - Leveraging Content for Profitable Growth (Hardcover, 2003 ed.): Andrej Vizjak, Max Josef Ringlstetter, A.T....

Media Management - Leveraging Content for Profitable Growth (Hardcover, 2003 ed.)

Andrej Vizjak, Max Josef Ringlstetter, A.T. Kearney

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Loot Price R3,121 Discovery Miles 31 210 | Repayment Terms: R292 pm x 12*

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As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Release date:	2003
First published:	2003
Editors:	Andrej Vizjak • Max Josef Ringlstetter • A.T. Kearney
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Hardcover - Laminated cover
Pages:	186
Edition:	2003 ed.
ISBN-13:	978-3-540-44005-5
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	3-540-44005-4
Barcode:	9783540440055