The amount of data produced, captured and transmitted through the
media has never been greater. But for this data to be useful, it
needs to be properly understood and claims made about or with data
need to be properly scrutinized. Through a series of examples of
statistics in the media, this book shows you how to critically
assess the presentation of data in the media, to identify what is
significant and to sort verifiable conclusions from misleading
claims. How accurate are polls, and how should we know? How should
league tables be read? Are numbers presented as 'large' really as
big as they may seem at first glance? By answering these questions
and more, readers will learn a number of statistical concepts
central to many undergraduate social science statistics courses. By
tying them in to real life examples, the importance and relevance
of these concepts comes to life. As such, this book does more than
teaches techniques needed for a statistics course; it teaches you
life skills that we need to use every single day.
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