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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Statistical Methods for Communication Science (Paperback)
Loot Price: R1,663
Discovery Miles 16 630
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Statistical Methods for Communication Science (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 19 working days
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Statistical Methods for Communication Science is the only
statistical methods volume currently available that focuses
exclusively on statistics in communication research. Writing in a
straightforward, personal style, author Andrew F. Hayes offers this
accessible and thorough introduction to statistical methods,
starting with the fundamentals of measurement and moving on to
discuss such key topics as sampling procedures, probability,
reliability, hypothesis testing, simple correlation and regression,
and analyses of variance and covariance. Hayes takes readers
through each topic with clear explanations and illustrations. He
provides a multitude of examples, all set in the context of
communication research, thus engaging readers directly and helping
them to see the relevance and importance of statistics to the field
of communication. Highlights of this text include: *thorough and
balanced coverage of topics; *integration of classical methods with
modern "resampling" approaches to inference; *consideration of
practical, "real world" issues; *numerous examples and
applications, all drawn from communication research; *up-to-date
information, with examples justifying use of various techniques;
and *downloadable resources with macros, data sets, figures, and
additional materials. This unique book can be used as a stand-alone
classroom text, a supplement to traditional research methods texts,
or a useful reference manual. It will be invaluable to students,
faculty, researchers, and practitioners in communication, and it
will serve to advance the understanding and use of statistical
methods throughout the discipline.
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