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Foundations of Business
Loot Price: R1,470
Discovery Miles 14 700
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Foundations of Business
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Engaging, supportive, and relevant. This is the ideal introduction
to business offering diverse cases and coverage of the latest
issues affecting businesses today to empower students on their
course and beyond. With a contemporary approach to the topic,
Foundations of Business provides a truly accessible and engaging
guide that reflects current business environments and the global
nature of business. Rich with international insights from the real
world, this text is your key to gaining a holistic understanding of
business and organisations in this modern world. Starting first by
exploring the different types of organizations and their
structures, you will then move on to explore the core aspects of a
business such as marketing, accounting and finance; as well as the
more people-centred issues such as leadership and business ethics.
In engaging with this text, you will also develop a firm
understanding of key external issues such as the competitive
environment; and the political, economic, social, and technological
contexts in which businesses operate. Intricately interwoven
throughout Foundations of Business is a series of learning tools
and features, all of which have been carefully crafted to help you
apply theory in practice. Take the opportunity to put yourselves in
the shoes of a manager and discuss how you'd approach certain
business challenges; develop your skills in analysing business
data; examine real-world business challenges from around the globe
- and more. The following additional resources are also available
to students: Practitioner videos Career insight videos Short (3-5
minute) video explanations of key concepts with further
illustrative examples Guidance on answering the Business insight
questions in the book A list of web links to the financial
statements referenced in the book Skills set Exemplar essays, and
sample exam answers Multiple-choice questions Flashcard glossary
Adopting lecturers will have access to the following teaching
support resources: Case study updates Guidance on answering
discussion question from practitioner video Seminar activities
Example essay and examination questions PowerPoint slides Selling
Points - The only book on the market to effectively bridge the gap
between school and university level education. - Strongly supports
the development of practical skills and highlights the relevancy of
content to the world of work to help students better apply theory
in practice and think to the future beyond their studies. - Avoids
the Western-bias present in some existing books through exploration
of global companies and practices such as entrepreneurship in
Africa, Sony's Code of Conduct in Japan, the rise in food prices in
Russia, and legislation in India limiting Chinese investments in
Indian firms. This is evidenced through the Case Studies, Business
Insights, as well as throughout the text itself. - Reflects a
contemporary focus through exploration of current issues, better
reflecting what businesses increasingly need to take into account
in today's world. Digital formats and resources: This text is
available for students and institutions to purchase in a variety of
formats and is supported by online resources. The enhanced e-book
gives students the flexibility to support their learning in ways
that work best for them; embedded resources include practitioner
interview videos, author videos which offer pithy explanations of
key concepts, multiple-choice questions, a flashcard glossary and
more.
General
Imprint: |
Oxford UniversityPress
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Country of origin: |
United Kingdom |
Release date: |
February 2024 |
Authors: |
Andrew Gillespie
(Head of Business and Marketing Director)
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Dimensions: |
265 x 195mm (L x W) |
Pages: |
608 |
ISBN-13: |
978-0-19-884953-7 |
Categories: |
Books
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LSN: |
0-19-884953-2 |
Barcode: |
9780198849537 |
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