God Rock, Inc. - The Business of Niche Music (Paperback)

Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets' boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream.

General

Imprint:	University of California Press
Country of origin:	United States
Release date:	April 2020
First published:	2021
Authors:	Andrew Mall
Dimensions:	229 x 152 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	322
ISBN-13:	978-0-520-34342-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Music > Theory of music & musicology > General Books > Arts & Architecture > Music > Other types of music > Sacred & religious music Books > Social sciences > Sociology, social studies > Social groups & communities > Religious groups Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry Books > Arts & Architecture > Music > Contemporary popular music > Rock & pop > General Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General Books > Music > Contemporary popular music > Rock & pop > General Books > Music > Other types of music > Sacred & religious music Books > Music > Theory of music & musicology > General Promotions
LSN:	0-520-34342-5
Barcode:	9780520343429

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