Popular music in the twenty-first century is increasingly divided
into niche markets. How do fans, musicians, and music industry
executives define their markets' boundaries? What happens when
musicians cross those boundaries? What can Christian music teach us
about commercial popular music? In God Rock, Inc., Andrew Mall
considers the aesthetic, commercial, ethical, and social boundaries
of Christian popular music, from the late 1960s, when it emerged,
through the 2010s. Drawing on ethnographic research, historical
archives, interviews with music industry executives, and critical
analyses of recordings, concerts, and music festival performances,
Mall explores the tensions that have shaped this evolving market
and frames broader questions about commerce, ethics, resistance,
and crossover in music that defines itself as outside the
mainstream.
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