The business of baseball stands in sharp contrast to the games
wholesome image as Americas favorite pastime. Major league baseball
is a deeply troubled industry, facing chronic problems that
threaten its future: persistent labor tensions, competitive
dominance by high-revenue teams, migration of game telecasts to
cable, and escalating ticket prices. Amid the threat of
contraction, existing franchises are demanding public subsidies for
new stadiums, while viable host cities are begging for teams. The
games core base of fans is aging, and MLB is doing precious little
to attract a younger audience. According to Andrew Zimbalist, these
problems have a common cause: monopoly. Since 1922 MLB has
benefited from a presumed exemption from the nations antitrust
laws. It is the only top-level professional baseball league in the
country, and each of its teams is assigned an exclusive territory.
Monopolies have market power, which they use to derive higher
returns, misallocate resources, and take advantage of consumers.
Major league baseball is no exception. In May the Best Team Win,
Zimbalist provides a critical analysis of the baseball industry,
focusing on the abuses and inefficiencies that have plagued the
game since the 1990s, when franchise owners appointed their
colleague Bud Selig as MLBs independent commissioner. Run by a
shrinking and self-selecting group of owners subject to no
oversight, MLB suffers from a lack of competitive pressure. Several
large franchises are owned by media companies that have shackled
their teams to lucrative broadcast and cable contractsoften making
it impossible for fans to see games on television. Others own
entities that do business with the teams, charginginflated prices
for facility management, concessions, and catering. Complex
intracompany transactions can reduce franchise revenues
substantially, causing operating losses for teams while the owners
still make millions. Zimbalist estimates that tens of millions of
dollars are sheltered from MLB revenue each yearmore than enough to
eliminate the operating losses that led Selig to claim contraction
and other radical remedies as fiscal necessities. Zimbalist
believes that many of baseballs problems would be effectively
addressed by removing the industrys presumed antitrust exemption.
He urges reconsideration of baseballs antitrust status, encouraging
legislation to force monopoly cable providers to de-bundle their
services, along with private initiatives to cultivate the games fan
base, such as offering special ticket prices for families, allowing
fans on the field after games, and involving players more in
community events. Zimbalist also provides MLB with guidelines to
reconstruct the incentive system underlying its revenue sharing
policies. Zimbalist believes that consumers need an industry that
is subject to judicial checks and competitive pressures. Only then
will baseball fans be able to put the traumas of the 1990s and
early 2000s behind them and utter freely the simple and enduring
exhortation: May the best team win!
General
Imprint: |
Brookings Institution Press
|
Country of origin: |
United States |
Release date: |
March 2004 |
First published: |
March 2004 |
Authors: |
Andrew Zimbalist
|
Dimensions: |
228 x 153 x 14mm (L x W x T) |
Format: |
Paperback
|
Pages: |
198 |
ISBN-13: |
978-0-8157-9729-6 |
Categories: |
Books
|
LSN: |
0-8157-9729-X |
Barcode: |
9780815797296 |
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