What do ordinary citizens in developing countries think about free
markets? Conventional wisdom views globalization as an imposition
on unwilling workers in developing nations, concluding that the
recent rise of the Latin American left constitutes a popular
backlash against the market. Andy Baker marshals public opinion
data from eighteen Latin American countries to show that most of
the region's citizens are enthusiastic about globalization because
it has lowered the prices of many consumer goods and services while
improving their variety and quality. Among recent free-market
reforms, only privatization has caused pervasive discontent because
it has raised prices for services like electricity and
telecommunications. Citizens' sharp awareness of these consumer
consequences informs Baker's argument that a new political economy
of consumption has replaced a previously dominant politics of labor
and class in Latin America. Baker s research clarifies the sources
of voters' connection to new leftwing parties and helps account for
their leaders' moderation and nuanced approach to economic policy,
embracing globalization while stalling or reversing privatization.
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