Like throwing jelly at a wall, poor communication never sticks.
Too much information and not enough relevance is a problem that
pervades almost all business communication. So what's the answer?
More relevance and a lot less jelly.
"The Jelly Effect" teaches you simple, memorable and costless
ways to win more attention and more business. Imagine how effective
you'd be if you communicated only what was relevant 100 percent of
the time. You would be better at talking to others, presenting,
networking and selling. You would excel in interviews, meetings and
pay-rise discussions. The benefits would be endless.
"The Jelly Effect" will show you how to get the best out of any
situation, whether you're speaking to an individual or a group,
formally or informally, inside or outside your organisation. By the
time you close the final page of this book, you will be armed with
practical, proven techniques that will help you be more effective
in all your business dealings.
"Andy Bounds taught me more about effective presenting than a
lady who'd previously taught two US presidents."
-Drayton Bird, chairman of Drayton Bird Partnership and world
leading authority on direct marketing
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