Chinese Television and Soft Power in Africa

This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Communicating China
Release date:	July 2023
First published:	2024
Authors:	Angela Lewis
Dimensions:	234 x 156mm (L x W)
Pages:	134
ISBN-13:	978-1-03-232883-6
Categories:	Books
LSN:	1-03-232883-5
Barcode:	9781032328836

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