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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Consumer Information Systems and Relationship Management - Design, Implementation, and Use (Hardcover, New)
Loot Price: R4,354
Discovery Miles 43 540
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Consumer Information Systems and Relationship Management - Design, Implementation, and Use (Hardcover, New)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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Consumer Information Systems and Relationship Management: Design,
Implementation, and Use highlights empirical research, theoretical
frameworks, and relevant models on the understanding and
implementation of consumer information systems. By covering
consumer perceptions of practicality and ease of use, this book is
essential for practitioners in business environments and strategic
management, meeting consumer needs through the use of digital and
Web-based technologies as well as recent empirical research
findings and design and implementation of innovative information
systems. This book is part of the Advances in Marketing, Customer
Relationship Management, and E-Services series collection.
General
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