Consumer Information Systems and Relationship Management - Design, Implementation, and Use (Hardcover, New)

Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	May 2013
First published:	August 2013
Editors:	Angela Lin • Jonathan Foster
Dimensions:	280 x 216 x 15mm (L x W x T)
Format:	Hardcover
Pages:	313
Edition:	New
ISBN-13:	978-1-4666-4082-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	1-4666-4082-0
Barcode:	9781466640825

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