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Video Playtime - The Gendering of a Leisure Technology (Hardcover)
Loot Price: R4,067
Discovery Miles 40 670
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Video Playtime - The Gendering of a Leisure Technology (Hardcover)
Series: Comedia
Expected to ship within 12 - 17 working days
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The 1980s saw an explosion in the use of the domestic video
cassette recorder (VCR), arguably the most significant new form of
home entertainment technology since television. In "Video Playtime"
Ann Gray investigates what women themselves felt about the VCR,
both in terms of the ways these entertainment facilities were used
within their households, and what kinds of programmes and films
they themselves particularly enjoyed. The ages, social, economic
and family circumstances of the women differ, but almost all live
with a male partner, and the book draws heavily on verbatim quotes
from the discussions to provide a rich description of different
types of household micro-cultures and to give readers more direct
access to the women themselves and the ways in which they accounted
for their own experience. This particular method of research
revealed the importance of first exploring the social and cultural
context of a new piece of technology in order to understand its
significance. "Video Playtime" addresses questions of domestic
technology as well as those of taste and cultural preference,
particularly in relation to class, addressing the dynamics of power
within existing social and cu
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