Drawing on candid accounts from practitioners, producers and
industry representatives, this informative and proactive volume
investigates the challenges facing today's fair trade movement and
provides unique insights into the workings of social and economic
power in world markets. Using original, in-depth empirical data,
Anna Hutchens develops several new approaches to understanding
power, governance and social change across the broad
interdisciplinary fields of development, economics and politics.
Emphasising fair trade's entrepreneurs, this book investigates the
creation of innovative commercial fair trade business models that
are often neglected in fair trade research but are crucial to the
fair trade movement's survival in commercial markets. As corporate
involvement in fair trade markets grows, these models will be the
key variable for the sustainability of fair trade into the future.
This book will be warmly welcomed by academics in the fields of
economics, political science and sociology working on free trade
and fair trade. International non-government organisations, such as
Oxfam, and international fair trade networks will find this book
invaluable. Government officials (particularly in the EU Commission
and parliamentarians) working on fair trade and/or
trade-and-development policy and analysis will also find this book
of particular interest.
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