Diffusion of Innovative Energy Services: Consumers’ Acceptance
and Willingness to Pay consolidates research in the diffusion,
adoption and acceptance of Innovative energy services (IES),
including dynamic green electricity tariffs, small-scale energy
generators, and smart metering information systems among
residential electricity consumers. The book addresses consumer
awareness, acceptance and engagement towards smart technologies,
focusing on the ‘willingness to pay’ for IES. Chapters address
findings from field experiments, pilot programs and simulation
methods such as agent-based modeling. Case studies involve various
countries and continents, with a focus on modern, pro-environmental
and sustainable economies, where IES are offered. Policy
recommendations, tools and interventions as well as behavioral
strategies conclude the work.
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