This practical, hands on introduction guides you through the basics
of undertaking research in day-to-day architectural practice
helping you to exploit the growing opportunities on offer. It
explores how developing a research specialism can improve the
quality of your projects, help to define your brand and generate
new channels of revenue with innovative services for clients. The
text is divided into four sections focussing on different types of
Architecture Research Practice; commercial, cultural, social and
technology. Each section includes a series of inspiring case
studies written by practitioners themselves on the way in which
research benefits their business as well as an essay by an expert
which sets these projects in their methodological context. In this
way the book highlights the broad spectrum of research being
undertaken and the practical implications for the practice and
their projects. This is designed for architects and practices who
want to develop a clear specialism that adds brand value and will
enable them to access new funding streams as well as students of
architecture who are getting to grips with architectural research.
This book will inspire cutting edge and innovative architectural
practice that can clearly demonstrate its impact and value to
non-architect clients.
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