Although words themselves cannot be owned it is when they become a
compilation of words authors would normally become the owner,
author and therefore retain copyright over the work. Currently this
does not relate to the media release produced by public relations
professionals. While it is not the purpose of this book to simplify
the media release authorship, ownership and copyright issue because
it is a complex one, it is the intention of this book to raise and
discuss the complex relationship that exists between the media
release, public relations practitioners and journalists because it
is exists outside the normal boundaries of ownership, authorship
and copyright.The automatic assumption of authorship, ownership and
copyright being waived and therefore assigned to another person(s)
may have long term ramifications that have not yet been realized.
General
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