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Discourses of Perfection - Representing Cosmetic Procedures and Beauty Products in UK Lifestyle Magazines (Hardcover)
Loot Price: R3,969
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Discourses of Perfection - Representing Cosmetic Procedures and Beauty Products in UK Lifestyle Magazines (Hardcover)
Series: Routledge Research in Language and Communication
Expected to ship within 12 - 17 working days
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This book explores editorial and advertising discourses related to
cosmetic procedures and beauty products and services in UK
lifestyle magazines, offering a holistic perspective on the
normalisation of cosmetic procedures and the societal context in
which particular perceptions have flourished. The volume examines
the societal climate that contributed to cultural perceptions of
the body as object and project, and constructions of masculinities
and femininities as context for developments in lifestyle
magazines' content on beauty and cosmetic procedures. Integrating
approaches from Critical Discourse Analysis, Thematic Analysis, and
Content Analysis, Hermans explores the varying ways in which
cosmetic procedures and other beauty products are marketed to
different audiences and examines phenomena such as the
problem/solution rhetoric, and developments in beauty advertising
discourse specifically targeted at men. The book also investigates
the continuum view of beauty products and cosmetic procedures, and
examines the implications of these blurred boundaries for the
regulation of the cosmetic surgery industry. This innovative
contribution to research on the representation of cosmetic
procedures and beauty products in the media will be of interest to
scholars researching at the intersection of language, gender,
individualised body projects, and sexuality.
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