The Law of Comparative Advertising - Directive 97/55/EC in the United Kingdom and Germany (Hardcover)

This book consists of a careful analysis of the comparative advertising directive, giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English). The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as "the best bookseller in Oxford" and could have a dramatic effect on UK advertising practice. It is an important first step in the Commission's programme of unfair competition harmonisation.

General

Imprint:	Hart Publishing
Country of origin:	United Kingdom
Release date:	2000
First published:	2000
Authors:	Ansgar Ohly • Michael Spence
Dimensions:	216 x 138 x 11mm (L x W x T)
Format:	Hardcover
Pages:	144
ISBN-13:	978-1-84113-117-7
Categories:	Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Commercial law Promotions
LSN:	1-84113-117-2
Barcode:	9781841131177

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