This book shows how the unique characteristics of traditionally
differentiated media continue to determine narrative despite the
recent digital convergence of media technologies. The author argues
that media are now each largely defined by distinctive industrial
practices that continue to preserve their identities and condition
narrative production. Furthermore, the book demonstrates how a
given medium's variability in institutional and technological
contexts influences diverse approaches to storytelling. By
connecting US film, television, comic book and video game
industries to their popular fictional characters and universes;
including Star Wars, Batman, Game of Thrones and Grand Theft Auto;
the book identifies how differences in industrial practice between
media inform narrative production. This book is a must read for
students and scholars interested in transmedia storytelling.
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