The authors propose that complexity theory holds great promise in
improving understanding of guests' evaluations of their service
experiences. Volume 9 provides answers to the following and
additional behavior and evaluation issues. How do general and
behavior specific attitudes work together in explaining air
travelers' carbon offsetting behavior? What can the zone of
tolerance and importanceperformance analysis (IPA) techniques tell
us about the evaluations of convention delegates' perceptions of
products and services? How can a "slow city" motivate domestic
tourists to visit the destination? Do effective marketing
strategies for performing arts require unique designs to attract
incidental spectators as well as behaviourally loyal visitors? When
do consumers attach themselves strongly to tourist souvenirs as
well as to other cherished possessions such as a trophy won during
a contest, a gift received from significant others, or a wedding
ring? What are the nitty gritty details in how exhibition areas can
provide visitors with opportunities to understand corporate brands?
Since values influence activities do they also influence holiday
preferences?
General
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