BIRDS IN HAND: RCA and a Communications Revolution In the 1970s,
the cable television industry was transformed - not by cables, but
by communications satellites flying more than 23,000 miles above
the earth. These satellites enabled a programming revolution that
made household names out of HBO, CNN, ESPN, Ted Turner and Pat
Robertson. The common thread in the emergence of these global
brands was a fleet of satellites built and operated by RCA, which
extended the reach of cable TV in ways that previously were
unimaginable. This revolution was made possible by the
technologists who built and flew these satellites - especially a
team of engineers from RCA. But it wasn't easy or dull. One
satellite blew up four days after launch. Another almost shook
itself to pieces in deep space. Armed only with telemetry,
engineers had to trouble-shoot problems on satellites worth tens of
millions of dollars as they hurtled through the harsh environment
of space.
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