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Russian Mass Media and Changing Values (Paperback)
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Russian Mass Media and Changing Values (Paperback)
Series: Routledge Contemporary Russia and Eastern Europe Series
Expected to ship within 12 - 17 working days
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This book provides a multi-faceted picture of the many complex
processes taking place in the field of contemporary Russian media
and popular culture. Russian social and cultural life today is
strongly individualised and consumers are offered innumerable
alternatives; but at the same time options are limited by the new
technologies of control which are a key feature of Russian
capitalism. Based on extensive original research by scholars in
both Russia itself and in Finland, the book discusses new
developments in the media industry and assesses a wide range of
social and cultural changes, many of which are related to, and to
an extent generated by, the media. The book argues that the Russian
mass media industry, whilst facing the challenges of globalization,
serves several purposes including making a profit, reinforcing
patriotic discourse and popularizing liberalized lifestyles. Topics
include changing social identities, new lifestyles, ideas of
"glamour" and "professional values". Overall, the book demonstrates
that the media in Russia is far from homogenous, and that, as in
the West, despite new technologies of control, media audiences are
being offered a new kind of pluralism which is profoundly
influencing Russia's cultural, social and political landscape.
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