This book offers a critical approach for the study of media
literacy. In Part One, the author furnishes the theoretical tools
(the keys) that will enable students to identify and analyze
messages conveyed through the media. In Part Two, they are given
the opportunity to apply these keys to a variety of media formats:
journalism, advertising, and political communications. The final
section discusses important issues in media communications: media
and violence, media and children, media and social change, and
global communications. Ideal for college courses focusing on the
topic of media literacy, this text can also be adopted as the
primary text in several other media-related courses, such as media
criticism; media research; Introduction to Mass Communications;
Media and Society; media seminars; and education courses in
communications, language arts, or social studies. A separate
Instructor's Manual is available upon request.
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