This volume explores a central political paradox: why American
scholars, journalists, and citizens periodically question the
viability of their presidential electoral system and yet believe
that presidential elections are our best hope for tomorrow. The
book argues that the key to understanding this paradox lies in the
concept of "self-image," exploring relationships between campaign
activities and political culture. After presenting an introduction
to the history of presidential campaigning and a theory of
political image, the book arranges essays in three parts: images
centered on candidates, mass media, and the public. A final essay
assesses explanations of the contrasts between the 1988 and
1992elections and suggests tomorrow's research agenda.
General
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