Investment Behaviour explores the relationship between competing
demographic factors, personal awareness and perceived attitudes to
risk in shaping the behaviour of individual investors in the stock
market. Arup Kumar Sarkar and Tarak Nath Sahu analyse the
suitability of using Behavioural Finance theories in understanding
investor behaviour across developed, developing and under-developed
country contexts and in all types of stock markets. Across an
in-depth study, the authors examine differing variables impacting
on behaviour, give an overview of the empirical and theoretical
literature, and also provide an analysis of the empirical findings
of their investigation. The book promotes a greater understanding
the psychological foundations of human behaviour in financial
markets to facilitate the formulation of more individual-centered
financial policy.
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