The over-the-top musicals of Bollywood may be the most familiar
aspect of Indian popular culture, but there are many more, all
explored in this fascinating volume. Pop Culture India! Media,
Arts, and Lifestyle follows the rise of modern India's pop culture
world, especially since the 1980s, when relaxed censorship and
economic liberalization led to an explosion in movies, music, mass
media, consumerism, spiritual practices, and more. It is a
captivating introduction to a diverse nation whose appetite for
entertainment has led to some surprising twists and turns in recent
history. How did a popular Indian television series spark a change
in government and the rise of Hindu nationalism? Are some Bollywood
film companies laundering money for organized crime, or even al
Qaeda? What accounts for the overwhelming popularity of that quaint
vestige of colonialism, cricket? The answers, and many more
intriguing insights, await the reader in Pop Culture India! A rich
collection of stills from Indian cinema, theater, television, and
sports, plus photographs of significant sites and celebrities A
multidisciplinary bibliography covering cinema, theater,
television, radio, print media, sport, and sociology, plus a
helpful glossary of key terms such as cablewallahs, bhajan, and
playback
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