The concept of well-known trademark though recent development but
has attain extreme importance in present scenario. In this market
driven economies well-known trademarks play a highly complex role,
their functions not remain to indicate origin of goods or services
now it appeal to consumers and some of them went to create mythical
status for consumers. Taking its importance several efforts have
been made to protect it at international as well as domestic level
and courts too played important role in it protection. This book,
therefore, analyse the meaning and concept of well-known
trademarks, protection provided to it at international forum and in
Indian Trademark Law along with leading cases of Supreme Court and
high courts. It discusses various implications of recognition of
well-known trademarks and suggests some measures to be exercise
while recognising it. The analysis will help to understand the
strategies behind its strong protection and how can these marks be
beneficial and detrimental to our national interests.
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