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Becoming a Consumer Psychologist (Paperback)
Loot Price: R853
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Becoming a Consumer Psychologist (Paperback)
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Written by two scholars at the forefront of conducting research on
the psychology of consumers and mentoring those new to the field,
Becoming a Consumer Psychologist provides a guide to what it takes
to become a consumer psychologist, and achieve success in this
area. Monga and Bagchi lay out the varied experiences that lead one
to be a consumer psychologist in academia, marketing, or public
policy. The book discusses the academic route in detail, guiding
you on how to apply to schools, including for a Ph.D., what courses
to take, and what to expect during your educational experience and
after. It also discusses other routes that lead to diverse
non-academic career paths in which practitioners apply their
knowledge about consumer psychology. The authors' guidance is
backed by their own experiences as consumer psychology researchers,
mentors, and journal Associate Editors; and the insights that the
authors have gathered exclusively for this book from 23 other
leading academics and practitioners. This book is essential reading
for anyone looking to start their career in consumer psychology,
and for mentors and advisors who are guiding students about career
choices.
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