This publication reviews the practices and policies of Internet
Plus agriculture business models in the People's Republic of China
(PRC). It analyzes the agriculture value chain model, rural
e-commerce platform, and Internet Plus agriculture service model.
The Internet Plus rural economy is an emerging driver of
comprehensive development in the PRC as a new production management
and marketing tool for farmers and farmers' cooperatives. Its
potential is seen as a foundation for vitalizing the countryside
and key to achieving agricultural modernization.
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