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Books > Reference & Interdisciplinary > Communication studies > Media studies
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The People's Platform - Taking Back Power and Culture in the Digital Age (Paperback)
Loot Price: R298
Discovery Miles 2 980
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The People's Platform - Taking Back Power and Culture in the Digital Age (Paperback)
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List price R403
Loot Price R298
Discovery Miles 2 980
You Save R105 (26%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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From a cutting-edge cultural commentator, a bold and brilliant
challenge to cherished notions of the internet as the great leveler
of our age. The internet has been hailed as an unprecedented
democratising force, a place where everyone can participate. So why
are minorities and marginalized groups under-represented on
user-generated websites, with less than 15% of Wikipedia written by
women? Why does keyword-jammed and star-studded churnalism
proliferate, at the expense of in-depth, investigative journalism?
And how have a handful of giant corporations like Facebook, Google
and Apple seized control of our creativity, galvanizing individuals
to produce content for free? 'The People's Platform' argues that
for all our 'sharing', the internet reflects real-world
inequalities as much as it reduces them. Attention accrues to those
who already have it. Cultural products are increasingly valued more
as opportunities for data collection for distributors - content
creators receive little for their efforts. News filters mean people
mistake what interests them for what is really important. And we
pay for our 'free' access to content by offering up our personal
details to advertisers. The online world does offer a unique
opportunity for greater freedom, but a democratic community that
supports the diverse and lasting will not spring up from technology
alone. If we want the internet to be a people's platform, we will
have to make it so.
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