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Between Marx and Coca-Cola - Youth Cultures in Changing European Societies, 1960-1980 (Hardcover)
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Between Marx and Coca-Cola - Youth Cultures in Changing European Societies, 1960-1980 (Hardcover)
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In the 1960s and 1970s, Western Europe's "Golden Age" (Eric
Hobsbawm), a new youth consciousness emerged, which gave this
period its distinctive character. Offering rich and new material,
this volume moves beyond the easy conflation of youth culture and
"Americanization" and instead sets out to show, for the first time,
how international developments fused with national traditions to
produce specific youth cultures that became the leading
trendsetters of emergent post-industrial Western societies. It
presents a multi-faceted portrait of European youth cultures,
colored by differences in gender, class, and education, and points
out the tension between emerging consumerism and growing
politicisation, succinctly expressed by Jean-Luc Godard in his 1967
pairing of "Marx and Coca-Cola."
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