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Customer Satisfaction (Paperback)
Loot Price: R1,305
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Customer Satisfaction (Paperback)
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Determining Customer Satisfaction has been a paradox since long.
This book is an effort to explore the determinants of customer
satisfaction for automobile industry using sample from Bangladesh.
Results have shown a significant positive relationship of Product
Dimensions and Service Dimensions with overall customer
satisfaction for TATA ACE, one of the most selling vehicles of the
country. A strong recommendation in favor of After Sales Service
has also given in this book.
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