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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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How to Appreciate Your Customers (Hardcover) Loot Price: R2,867
Discovery Miles 28 670
Repayment Terms: R269 pm x 12*
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How to Appreciate Your Customers (Hardcover): B.H. Elvy

How to Appreciate Your Customers (Hardcover)

B.H. Elvy

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Loot Price R2,867 Discovery Miles 28 670 | Repayment Terms: R269 pm x 12*

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Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. This book looks at the factors influencing buying decisions and the supplier's response to the customer. Sensitive situations, such as the handling of complaints, are dealt with specifically, as is the way in which companies can implement the cultural changes necessary to move an organisation towards a greater recognition of individual buyers' needs.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: June 1995
First published: 1995
Authors: B.H. Elvy
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover
Pages: 204
ISBN-13: 978-0-333-59892-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 0-333-59892-X
Barcode: 9780333598924

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