Written for the business manager of middle or senior rank who is
contemplating a career move from corporate to self-employment this
book describes how to set up a consultancy practice with little
financial outlay and take advantage of a growth market. Emphasis is
given to low cost promotion and the creation of a client base. The
preparation of proposals, the conduct of assignments and the
importance of presenting subsequent recommendations that will
satisfy client needs and lead to recommendations and referrals is
discussed.
General
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