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The Experience Economy, With a New Preface by the Authors - Competing for Customer Time, Attention, and Money (Hardcover, Revised edition)
Loot Price: R633
Discovery Miles 6 330
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The Experience Economy, With a New Preface by the Authors - Competing for Customer Time, Attention, and Money (Hardcover, Revised edition)
Expected to ship within 12 - 17 working days
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Time is limited. Attention is scarce. Are you engaging your
customers? Apple Stores, Disney, LEGO, Starbucks. Do these names
conjure up images of mere goods and services, or do they evoke
something more--something visceral? Welcome to the Experience
Economy, where businesses must form unique connections in order to
secure their customers' affections--and ensure their own economic
vitality. This seminal book on experience innovation by Joe Pine
and Jim Gilmore explores how savvy companies excel by offering
compelling experiences for their customers, resulting not only in
increased customer allegiance but also in a more profitable bottom
line. Translated into thirteen languages, The Experience Economy
has become a must-read for leaders of enterprises large and small,
for-profit and nonprofit, global and local. Now with a brand-new
preface, Pine and Gilmore make an even stronger case for
experiences as the critical link between a company and its
customers in an increasingly distractible and time-starved world.
Filled with detailed examples and actionable advice, The Experience
Economy helps companies create personal, dramatic, and even
transformative experiences, offering the script from which managers
can generate value in ways aligned with a strong customer-centric
strategy.
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