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The al-Qaeda Franchise - The Expansion of al-Qaeda and Its Consequences (Hardcover)
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The al-Qaeda Franchise - The Expansion of al-Qaeda and Its Consequences (Hardcover)
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The al-Qaeda Franchise asks why al-Qaeda adopted a branching-out
strategy, introducing seven franchises spread over the Middle East,
Africa, and South Asia. After all, transnational terrorist
organizations can expand through other organizational strategies.
Forming franchises was not an inevitable outgrowth of al-Qaeda's
ideology or its U.S.-focused strategy. The efforts to create local
franchises have also undermined one of al-Qaeda's primary
achievements: the creation of a transnational entity based on
religious, not national, affiliation. The book argues that
al-Qaeda's branching out strategy was not a sign of strength, but
instead a response to its decline in the aftermath of the 9/11
attacks. Franchising reflected an escalation of al-Qaeda's
commitments in response to earlier strategic mistakes, leaders'
hubris, and its diminished capabilities. Although the introduction
of new branches helped al-Qaeda create a frightening image far
beyond its actual capabilities, ultimately this strategy neither
increased the al-Qaeda threat, nor enhanced the organization's
political objectives. In fact, the rise of ISIS from an al-Qaeda
branch to the dominant actor in the jihadi camp demonstrates how
expansion actually incurred heavy costs for al-Qaeda. The al-Qaeda
Franchise goes beyond explaining the adoption of a branching out
strategy, also exploring particular expansion choices. Through nine
case studies, it analyzes why al-Qaeda formed branches in some
arenas but not others, and why its expansion in some locations,
such as Yemen, took the form of in-house franchising (with branches
run by al-Qaeda's own fighters), while other locations, such as
Iraq and Somalia, involved merging with groups already operating in
the target arena. It ends with an assessment of al-Qaeda's future
in light of the turmoil in the Middle East, the ascendance of ISIS,
and US foreign policy.
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