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Brands and Brand Management - Contemporary Research Perspectives (Paperback) Loot Price: R1,650

Discovery Miles 16 500

Repayment Terms: R155 pm x 12*

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Brands and Brand Management - Contemporary Research Perspectives (Paperback)

Barbara Loken, Rohini Ahluwalia

Series: Marketing and Consumer Psychology Series

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Loot Price R1,650 Discovery Miles 16 500 | Repayment Terms: R155 pm x 12*

Expected to ship within 12 - 17 working days

Description
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Customer Reviews

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

General

Imprint:	Psychology Press
Country of origin:	United Kingdom
Series:	Marketing and Consumer Psychology Series
Release date:	August 2015
First published:	2010
Editors:	Barbara Loken • Rohini Ahluwalia
Dimensions:	229 x 152 x 20mm (L x W x T)
Format:	Paperback
Pages:	344
ISBN-13:	978-1-138-88270-6
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Economics > General Books > Social sciences > Psychology > Philosophy & theory of psychology > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-138-88270-4
Barcode:	9781138882706