In this highly anticipated revision, editors Barbara Norrander and
Clyde Wilcox expose students to the substance and process of public
opinion research in an accessible way. Capturing the diversity of
this research with 12 essays-10 new to this edition and 2 fully
updated-well-respected contributors highlight the many approaches
social scientists use to explore public opinion while citing actual
research and teasing out the political implications of their
findings. Understanding Public Opinion expands on important ideas
that basic textbooks cover only briefly, such as public views of
those on trial for terrorist acts, public attitudes in the
aftermath of Hurricane Katrina, and the rise and fall of public
support for George W. Bush. Part introductions provide important
thematic context, and a statistics primer in the appendix offers
students a handy reference. More relevant and thought-provoking
than ever, Understanding Public Opinion is the ideal supplement for
any public opinion course.
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