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Books > Social sciences > Psychology > Cognition & cognitive psychology > Intelligence
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The Paradox of Choice - Why More Is Less, Revised Edition (Paperback, Revised ed.)
Loot Price: R331
Discovery Miles 3 310
You Save: R144
(30%)
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The Paradox of Choice - Why More Is Less, Revised Edition (Paperback, Revised ed.)
 (1 rating, sign in to rate)
List price R475
Loot Price R331
Discovery Miles 3 310
You Save R144 (30%)
Expected to ship within 12 - 19 working days
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In the spirit of Alvin Toffler's Future Shock, a social critique of
our obsession with choice, and how it contributes to anxiety,
dissatisfaction and regret. This paperback includes a new preface
from the author. Whether we're buying a pair of jeans, ordering a
cup of coffee, selecting a long-distance carrier, applying to
college, choosing a doctor, or setting up a 401(k), everyday
decisions-both big and small-have become increasingly complex due
to the overwhelming abundance of choice with which we are
presented. As Americans, we assume that more choice means better
options and greater satisfaction. But beware of excessive choice:
choice overload can make you question the decisions you make before
you even make them, it can set you up for unrealistically high
expectations, and it can make you blame yourself for any and all
failures. In the long run, this can lead to decision-making
paralysis, anxiety, and perpetual stress. And, in a culture that
tells us that there is no excuse for falling short of perfection
when your options are limitless, too much choice can lead to
clinical depression. In The Paradox of Choice, Barry Schwartz
explains at what point choice-the hallmark of individual freedom
and self-determination that we so cherish-becomes detrimental to
our psychological and emotional well-being. In accessible,
engaging, and anecdotal prose, Schwartz shows how the dramatic
explosion in choice-from the mundane to the profound challenges of
balancing career, family, and individual needs-has paradoxically
become a problem instead of a solution. Schwartz also shows how our
obsession with choice encourages us to seek that which makes us
feel worse. By synthesizing current research in the social
sciences, Schwartz makes the counter intuitive case that
eliminating choices can greatly reduce the stress, anxiety, and
busyness of our lives. He offers eleven practical steps on how to
limit choices to a manageable number, have the discipline to focus
on those that are important and ignore the rest, and ultimately
derive greater satisfaction from the choices you have to make.
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