Representing Men - Cultural Production and Producers in the Men's Magazine Market (Hardcover)

"New Lad culture" boomed in the 1990s with the publication of men's magazines such as loaded, FHM and Maxim. What were the commercial roots of this boom and what did it say about contemporary masculinity and the dynamics of cultural production?Applying a cultural-economic approach and drawing on interviews with key figures at the sector's leading products, Crewe unwraps the means through which publishing companies comprehended and addressed the men's magazine audience in the 1990s. He argues that it was informal knowledge about cultures of masculinity held by editorial practitioners that was decisive in constituting individual magazines and the overall character of the sector. In exploring the cultural resources, identifications and ambitions around which the market crystallized, Crewe provides an in-depth comparison of the editors and editorial identity of loaded, the pioneer of the 'mass market', with those of Esquire and Arena, magazines associated with the sector's initial reformation. Clear and comprehensive, this work sheds new light on the commercial assessment and representation of modern masculine culture.

General

Imprint:	Berg Publishers
Country of origin:	United Kingdom
Release date:	November 2003
First published:	April 2004
Authors:	Ben Crewe
Dimensions:	216 x 138 x 21mm (L x W x T)
Format:	Hardcover
Pages:	320
ISBN-13:	978-1-85973-736-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Gender studies > Men's studies Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry Promotions
LSN:	1-85973-736-6
Barcode:	9781859737361

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