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The New Patriarchs of Digital Capitalism - Celebrity Tech Founders and Networks of Power (Hardcover)
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The New Patriarchs of Digital Capitalism - Celebrity Tech Founders and Networks of Power (Hardcover)
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This book offers an original critique of the billionaire founders
of US West Coast tech companies, addressing their collective power,
influence, and ideology, their group dynamics, and the role they
play in the wider sociocultural and political formations of digital
capitalism. Interrogating not only the founders' political and
economic ambitions, but also how their corporations are omnipresent
in our everyday lives, the authors provide robust evidence that a
specific kind of patriarchal power has emerged as digital
capitalism's mode of command. The 'New Patriarchs' examined over
the course of the book include: Sergey Brin and Larry Page of
Google, Elon Musk of Tesla, Jeff Bezos of Amazon, Mark Zuckerberg
of Facebook, and Peter Thiel. We also include Sheryl Sandberg. The
book analyses how these (mostly) men legitimate their rapidly
acquired power, tying a novel kind of socially awkward but
'visionary' masculinity to exotic forms of shareholding. Drawing on
a ten million word digital concordance, the authors intervene in
feminist debates on patriarchy, masculinity, and postfeminism,
locating the power of the founders as emanating from a specifically
racialised structure of oppression tied to imaginaries of the
American frontier, the patriarchal household, and settler
colonialism. This is an important interdisciplinary contribution
suitable for researchers and students across Digital Media, Media
and Communication, and Gender and Cultural Studies.
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