Marketing Research (Paperback, 5th edition)

WINNER 2021 EPAA for Teaching and Learning Resource - Digital (Adaptations) The judges said "MindTap for Marketing Research Fifth Edition is a comprehensive yet accessible resource with a range of supporting examples and activities. Short knowledge checks and quizzes support diagnostic and formative learning, and the through-line of a larger project supports project-based learning and provides a strong narrative. Detailed case studies relevant to modern Australian contexts provide further opportunities for deep and active learning, and flexibility in learning and teaching approaches." Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you're studying marketing research in any business or marketing course.

General

Imprint:	Cengage Australia
Country of origin:	United Kingdom
Release date:	May 2020
First published:	2020
Authors:	Ben Lowe • Hume Winzar • Barry Babin • Steve D'Alessandro • William Zikmund
Dimensions:	255 x 217 x 20mm (L x W x T)
Format:	Paperback
Pages:	648
Edition:	5th edition
ISBN-13:	978-0-17-043896-4
Categories:	Books > Social sciences > Education > Teaching skills & techniques Promotions
LSN:	0-17-043896-1
Barcode:	9780170438964

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!