Launched in 1980, cable network Black Entertainment Television
(BET) has helped make blackness visible and profitable at levels
never seen prior in the TV industry. In 2000, BET was sold by
founder Robert L. Johnson, a former cable lobbyist, to media giant
Viacom for 2.33 billion dollars.
This book explores the legacy of BET: what the network has
provided to the larger US television economy, and, more
specifically, to its target African-American demographic. The book
examines whether the company has fulfilled its stated goals and
implied obligation to African-American communities. Has it changed
the way African-Americans see themselves and the way others see
them? Does the financial success of the network - secured in large
part via the proliferation of images deemed offensive and
problematic by many black communities - come at the expense of its
African-American audience?
This book fills a major gap in black television scholarship and
should find a sizeable audience in both media studies and
African-American studies.
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